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10-20-2009, 06:31 PM
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Anyone advertise their rentals on HOMEAWAY?
Get ready for 2010. HomeAway advertises during the Super Bowl!
Quote:
Exciting news, HomeAway has major advertising plans for 2010. To start the year off with a BANG, this February HomeAway will be advertising during the Super Bowl! As the leader in the vacation rental marketplace, we will dramatically increase our advertising budget to drive awareness of vacation rentals among millions of travelers, aiming to drive more inquiries and bookings for your property. You do NOT want to miss it.
Benefits from major 2010 marketing efforts
- More exposure for vacation rental industry reaching nearly 100 million people
- Show travelers the benefits of vacation homes compared to hotels
- Seize the opportunity to get more bookings through increased traffic to our sites
- Increase awareness of vacation rentals and the HomeAway family of brands
Get ready, this news is just the beginning of exciting things to come in 2010!
© 2009 HomeAway.com Inc. 1011 W. Fifth Street, Suite 300, Austin, TX 78703
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10-21-2009, 10:28 AM
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A little more than $3million for a 30 second spot.. Not including design and production costs for the commercial itself..
It'll be very interesting to see if the expense ends up being justified...
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10-21-2009, 10:36 AM
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I'm guessing they'll have a big upfront fee.
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10-21-2009, 12:19 PM
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Quote:
Originally Posted by tonyg
I'm guessing they'll have a big upfront fee.
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This is an advertising only site, they don't tell you what you can get for your rental nor give that advice.
The post was more to point up the fact that this advertising venue was spending big bucks to increase traffic which probably means they already are making big bucks to have the kind of funding to pay for that kind of ad.
Quote:
Best Value for the Money
- No commissions or booking fees - keep your rental income!
- One low annual fee to advertise your home
- Pay for your listing with only one booking
Reach More Travelers
- Our site has top rankings with Google, Yahoo! and Bing
- More than 85 million traveler visits per year
- International exposure through the HomeAway family of sites
Tools to Help you Succeed
- Dedicated telephone customer support
- Expert tips and resources from vacation rental experts and Owner Community
- Options to increase your exposure to drive even more inquiries
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The ads run something like $249 for a year and sometimes they run specials. A lot for a one week timeshare owner but not a lot for someone that owns many or has a fulltime vacation property.
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A dog gave birth to puppies near the road and was cited for littering.
- Whatever I post should be considered my personal opinion and/or experience and is in no way an indictment of any company or individual.
Amendment I
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.
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11-19-2009, 01:31 PM
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Bringing Back The Griswolds
more info on ad campaign
Quote:
HomeAway, with Chevy Chase as Clark & Beverly D'Angelo as Ellen, is...
Bringing Back The Griswolds,
the most iconic American family, for our 2010 marketing campaign.
The HomeAway ad campaign will recapture the spirit of the 1980s comedy classic, "National Lampoon's Vacation," highlighting the travel mishaps that always follow the Griswold family, while also promoting the value of vacation rentals as an alternative to hotels.
Join HomeAway and the Griswolds in the "Wagon Queen Family Truckster" on our "quest for fun" as the Truckster collides its way through the 2010 HomeAway marketing campaign, starting with the TV ad debut during Super Bowl XLIV.
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__________________
A dog gave birth to puppies near the road and was cited for littering.
- Whatever I post should be considered my personal opinion and/or experience and is in no way an indictment of any company or individual.
Amendment I
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.
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11-19-2009, 08:10 PM
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I've used Home Away and been very pleased with them.
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"You cannot legislate the poor into prosperity by legislating the wealthy out of prosperity." Adrian Rogers
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02-02-2010, 08:53 AM
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HomeAway Vacation Rentals:
Here's a uTube sneak peek about the aforementioned Homeaway Super Bowl Ad.
__________________
A dog gave birth to puppies near the road and was cited for littering.
- Whatever I post should be considered my personal opinion and/or experience and is in no way an indictment of any company or individual.
Amendment I
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.
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02-08-2010, 09:56 AM
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I was really interested in seeing the placement for this one..
It was a cute ad, but I doubt the average watcher really understood what the company does.. I have to wonder if it will end up drawing many new clients, or will just turn out to be a closing tool to sell ads to prospects already in their database..
30 seconds just isn't much time....
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02-08-2010, 12:25 PM
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That was the biggest waste of money I have ever seen in this industry. I doubt they even got many people going to their website.
More than $2M down the drain. Ouch.
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02-09-2010, 09:59 AM
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I was not aware of the company before and after seeing the ad did check out the web site. Maybe not worth the cash just for lil ol me, but maybe a few more noticed it too. 
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