“There are known knowns; these are things that we know that we know. There are known unknowns; that is to say, these are things that we now know that we don’t know. But there are also unknown unknowns – these are things that we do not know that we don’t know.”
A good one. I like the Chicago Tribune's headline "Dewey Defeats Truman: better, however. That one was a classic.
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Ths is a good candidate for the best headline:
The town of Fertile, MN, population 853, sits about 19 miles southeast of Crookston on state highway 32; Climax, with 273 listed residents, sits to the west of there on US 75, some thirty miles away. An elderly lady from the former small town expired in the latter, leading to an obituary caption in the paper that read, in bold letters:
"Fertile Woman Dies in Climax."
Probably the longest-lived journalistic gaffe in the entire state, and one that must have brought at least mortification to its author. You'd hope so anyway.