Hmmm... I never quite feel guilty about attending timeshare preview with no intention to buy. I think the rep who booked the appointment was always really, really happy. It justified his/her job. I wonder if # of appointments booked have any impact to their salary. Secondly, it is just like window browsing in a store, or try out sample at supermarket. these expenses are general marketing expense. It is cheaper than what they have to spend advertising on TV. Hey, not everyone watching the TV commercial ended up buying, right? Just feel good about helping their marketing to justify their existance. Now, I don't know how to comment on the fact that you talked people into rescinding right at the sales office.