Quote:
Originally Posted by Theo
I am not disputing the statement, but I am curious to know how/where you have come to obtain and cite "50% or more of the original purchase cost to marketing and other lost expenses".
You might very well be correct and I am not (and do not claim to be) in any position to dispute the statement. I would just like to know where the claim originates and/or what backs it up.......
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It is an industry wide and well recognized number. Cost of Sales and Marketing (and some include overall G&A) for resort developers is roughly 50% of sales. All you need to do is look at the income statements for publically traded timeshare companies.
A more normal percentage cost of sales and marketing is 15% of well established companies. It's a lot higher for startups who need to establish a brand and have relative low sales volume.
